I was brought into Strategic America's fold for this project, to help them explain how they utilize data and analytics. The script and voice over were provided, while I had a very open direction for everything else. I brought on Corey Moen to help out on the design, and we ideated out the concept and metaphors. From there, he designed the characters and storyboards, which we pitched back to Strategic America. Once we got approval from them, I rolled with the animation to wrap the project up.